Venue revenue orchestration
Your best person’s instincts, on every shift.
Orbyx sits above the systems your venue already runs. It spots the moments where revenue depends on someone noticing, tells the right person exactly what to do, and measures what happened.
Reads the tee sheet, POS and bookings · staff make every final call
Tee sheet · 4-ball finishing the 18th, attach under baseline
Server: offer the post-round table before the walk-past
POS · kitchen utilisation at 32%
Kitchen: party of six inbound from the 14th
Floor at capacity, service load high
No prompts while the team is stretched
Booking incomplete for tomorrow's 09:10 tee-off
Complete the booking; free the pro shop to sell
From the 78-opportunity library
Measured, not promised
27→27%
Post-round F&B attach rate at Zimbali Lakes after a measured staff-prompt intervention.
0
Opportunities catalogued across F&B, retail, coaching, membership, events and retention.
3–5%
The pre-registered success bar for the pilot, cleared by a wide margin.
One venue. One opportunity (post-round F&B). A nine-day before/after window. No concurrent control group. Matched transaction volume rose roughly four-fold across the same period. A strong signal, not a guaranteed rate.
The doctrine
Built to be trusted on a premium floor.
Consistency, not luck
Execution depends on whoever happens to be on shift. Orbyx makes the standard your best person sets the standard everyone delivers, every shift.
Same guests. Same rounds. A measurably higher attach rate once the prompt mechanism was live.
Governs, doesn’t replace
Orbyx recommends; your staff decide. Every recommendation is deterministic, auditable and explainable. It never acts on your POS, pricing or tee sheet by itself.
Knows when to stay silent
SUPPRESSPrompt tools are incentivised to prompt more. Orbyx is built to suppress: when the floor is under load, it protects the service experience rather than adding noise.
Whole facility, from day one
Nothing is gated behind a pricing tier. Post-round F&B is the measured, validated opportunity; the rest of the 78-opportunity library deploys progressively as the live integration comes online.
How it works
One loop, every opportunity.
01
Signal
A booking lands, a round finishes, a forecast turns. Orbyx reads live signals from the tee sheet, POS and booking system.
02
Decision
The engine weighs whether acting is worth it right now, and who should act. Deterministic rules, auditable end to end. Sometimes the right decision is to stay silent.
03
Execution
The right staff member gets a specific, contextual prompt. Not a generic alert, and never an action taken over their head.
04
Measurement
Every action is evaluated against your own baseline: revenue, attach rate, margin.
05
Learning
Outcomes feed back into future decisions, so the engine sharpens with every shift.
- CRM
- Marketing automation
- Upsell tool
- BI dashboard
- AI revenue manager
- Discount platform
Orbyx governs execution: whether the right action happens, through the right person, at the right moment.
And it proves whether it worked.
Activation · proof window · go/no-go
Start with proof, not a contract.
A £2,000 creditable activation fee, a measured proof window against your own baseline, and a clear go or no-go before any ongoing commitment.