About
Built by an operator. Run on evidence.
Orbyx exists because the constraint at most venues isn’t insight. It’s whether the right action actually happens, consistently, across every shift.
Almost every commercial win a venue has comes from one member of staff, on one shift, noticing something and acting on it. That mechanism is real, and it is inconsistent by construction: it depends on who is on, how busy the floor is, and whether anyone happened to be looking the right way.
Operator interviews, commercial failure mapping and direct pilot observation point the same way. Venues rarely lack demand, inventory or knowledge of what should happen. They suffer from variability in whether it happens.
Orbyx exists to close that gap: the right action, through the right person, on every shift, with the outcome measured rather than assumed.
Leadership
Built from operations and engineering.
Orbyx brings together first-hand venue leadership, commercial experience and product engineering. The company was founded around a problem seen repeatedly in physical venues: valuable opportunities are visible in the data, but whether anyone acts on them still depends on who happens to notice.
Founder & CEO
Lewis Caseley
Lewis leads Orbyx's strategy, commercial development and operator-led product direction. He built the company on hands-on leadership experience in premium golf and leisure resorts, after seeing repeatedly that venues have the data, demand and ideas, but no consistent mechanism for turning them into action across every shift.
Co-founder & CTO
Josh Moreton
Josh leads Orbyx's technical architecture, engineering and product development, translating the operating model into a scalable platform. He also founded Kyln Digital, a software engineering agency, and brings that experience of shipping and operating production platforms to Orbyx.
LinkedIn
Evidence discipline
What’s proven, and what isn’t.
This honesty isn’t a hedge. The same discipline the engine applies to its own decisions, including the decision not to act, is applied to how the company describes itself.
Proven
- The core mechanism: a structured, well-timed staff prompt measurably changed a commercial outcome at a live venue.
- At Zimbali Lakes, post-round F&B attach rate rose from 27% to 43% over a nine-day measured window.
- A catalogue of venue problems is mapped across F&B, retail, coaching, membership, events and retention, on one architecture, and activated only where the required data and decision logic are ready.
One venue. One opportunity (post-round F&B). A nine-day before/after window. No concurrent control group. Delivery issues were identified during the pilot. Matched transaction volume rose roughly four-fold across the same period. Historic pilot evidence, not evidence of current production operation. A strong signal, not a guaranteed rate.
Full method and limitationsNot yet proven
- That the architecture generalises across the catalogue without bespoke engineering per opportunity. That is being tested as live feeds bring opportunities online.
- That value shows consistently across many venues rather than one.
- That live production feeds deliver the result the pilot measured. The pilot was historic evidence, not evidence of current operation.
Every claim Orbyx makes externally is tagged internally as evidence, inference or speculation, and only the first kind is stated as fact. A burned reference costs more than a lost deal.
Next step
Start with proof.
We learn your venue, agree what is worth testing and measure it against your own baseline before wider activation.