About
Built by an operator. Run on evidence.
Orbyx exists because the constraint at most venues isn’t insight. It’s whether the right action actually happens, consistently, across every shift.
Walk the floor of a well-run golf resort and you’ll see moments of genuinely excellent execution. A server notices a group finishing their round and has the post-round table ready before they ask. A starter flags a corporate group to the pro shop before they check in. A coach follows up with a range regular at exactly the right moment.
These moments are not the product of a system. They’re the product of one member of staff, on one shift, noticing something and acting on it. That is the actual mechanism behind almost every commercial win a venue has. And it is, by construction, inconsistent: it depends on who’s on shift, how busy the floor is, and whether that person happened to be looking the right way.
Operator interviews, commercial failure mapping and direct pilot observation converge on the same pattern. Venues don’t generally lack demand, inventory or knowledge of what should happen. They suffer from variability in whether it happens.
Almost every category of software a venue already owns manages a different asset. The POS manages transactions. The CRM manages relationships. Revenue management tools manage inventory yield. BI manages visibility. None of them governs whether the right action actually occurs, through the right person, at the right time. That is the layer Orbyx occupies.
The founder ran golf courses before building Orbyx, which is part of why the product is built around what happens on a floor, not what a dashboard assumes happens. The mechanism was proven at Zimbali Lakes Golf Club, working with Fore Group.
What’s proven, and what isn’t.
This honesty isn’t a hedge. The same discipline the engine applies to its own decisions, including the decision not to act, is applied to how the company describes itself.
Proven
- The core mechanism: a structured, well-timed staff prompt measurably changed a commercial outcome at a live venue.
- Post-round F&B attach rate moved from 27% to 43% at Zimbali Lakes Golf Club, clearing a pre-registered 3–5% success bar by a wide margin.
- A 78-opportunity library is built across F&B, retail, coaching, membership, events and retention, on one architecture.
Not yet proven
- That the architecture generalises across all 78 opportunities without bespoke engineering per opportunity. That is being tested as the live integration brings opportunities online.
- That value shows consistently across many venues rather than one.
- That the Premium and Large Resort pricing bands hold against real venue data rather than modelled archetypes.
Every claim Orbyx makes externally is tagged internally as evidence, inference or speculation, and only the first kind is stated as fact. A burned reference costs more than a lost deal.
Activation · proof window · go/no-go
Start with proof, not a contract.
A £2,000 creditable activation fee, a measured proof window against your own baseline, and a clear go or no-go before any ongoing commitment.