Product
An execution engine above the systems you already run.
Orbyx replaces nothing in your stack. It reads what your tee sheet, POS and booking system already know, decides whether acting is worth it right now, directs the right person, and measures the result.
Four layers, one auditable path.
Ingestion
Reads live signals from the tee sheet, POS and booking system. Tolerates incomplete data, and manual upload works as a fallback, so a messy data estate isn't a blocker.
Decision engine
Deterministic and rule-based. It decides whether acting is worth it, who should act, and when to suppress. Every recommendation can be explained after the fact. No black box.
Execution
Routes the decision to the right staff member as a specific, contextual prompt: table for six finishing on the 18th, kitchen warned, lead with the seasonal menu. Staff always make the final call.
Measurement
Evaluates every action against your own baseline: revenue per round, attach rate delta, margin stability. What you see is what was measured, with the method stated.
Is this AI?
The part that decides isn’t. The decision layer is rule-based and auditable, and your staff make every final call. A language model assists with interpreting incoming signals only; it never chooses the action.
78 opportunities, one architecture.
The Opportunity Library covers F&B, retail, coaching, membership, events and retention. Each opportunity runs through the same signal, decision, execution and measurement path, so adding one doesn’t mean adding a new system.
A group finishes their round with historically low attach. The server gets a prompt to offer the post-round table before they leave.
An incomplete booking is completed before arrival, so check-in is fast and the pro shop can sell instead of doing admin.
Post-round F&B is the measured, validated opportunity class. Several enabling actions have been run manually by operators at real venues. The rest of the library comes live opportunity-by-opportunity as the live integration completes.
Execution Yield, measured honestly.
Execution Yield is the rate at which valuable opportunities convert into outcomes through coordinated action. It’s a conversion concept, like occupancy yield, applied to the moments where staff judgement is the deciding factor.
Every deployment starts by agreeing a success bar against your own baseline, before anything runs. The result you see is the result that was measured.
Zimbali Lakes Golf Club
27% to 27%
Post-round F&B attach rate following a measured staff-prompt intervention, against a pre-registered 3–5% success bar.
One venue. One opportunity (post-round F&B). A nine-day before/after window. No concurrent control group. Matched transaction volume rose roughly four-fold across the same period. A strong signal, not a guaranteed rate.
Safe in front of guests.
- Recommends to people. Never acts on your POS, pricing or tee sheet by itself.
- Built to suppress: under load, it protects the guest experience rather than adding prompts.
- Every recommendation is logged, explainable and auditable.
- No blanket discounting. Margin impact stays visible on every action.
Works with what you run.
Integration with the Lightspeed tee-sheet and POS platform is in progress and unlocks live deployment at scale. Today, opportunities deploy one at a time via structured data export.
That’s the honest scope. Orbyx is sold on what has been measured, not on what the roadmap hopes for.
Activation · proof window · go/no-go
Start with proof, not a contract.
A £2,000 creditable activation fee, a measured proof window against your own baseline, and a clear go or no-go before any ongoing commitment.