Product
An execution engine above the systems you already run.
Orbyx turns venue context into governed action. It connects the systems a venue already runs — from tee sheets and booking platforms to POS and operational data — reads the signals that matter, decides whether acting is worthwhile and who should act, directs a specific action to the right person, and measures the outcome. When acting would hurt the experience, it holds back.
The mechanism
Four layers, one auditable path.
Ingestion
Reads live signals from the tee sheet, POS and booking system. Tolerates incomplete data, and manual upload works as a fallback, so a messy data estate isn't a blocker.
Decision engine
Deterministic and rule-based. It decides whether acting is worth it, who should act, and when to suppress. Every recommendation can be explained after the fact. No black box.
Execution
Routes the decision to the right staff member as a specific, contextual prompt: table for six finishing on the 18th, kitchen warned, lead with the seasonal menu. Staff always make the final call.
Measurement
Evaluates every action against your own baseline: revenue per round, attach rate delta, margin stability. What you see is what was measured, with the method stated.
Is this AI?
The part that decides isn’t. The decision layer is rule-based and auditable, and your staff make every final call. A language model assists with interpreting incoming signals only; it never chooses the action.
The catalogue
One architecture, a growing catalogue.
A growing catalogue of venue problems across F&B, retail, coaching, membership, events and retention, activated only where the required data and decision logic are ready. Each runs through the same signal, decision, execution and measurement path, so adding one doesn’t mean adding a new system.
A group finishes their round with historically low attach. The server gets a prompt to offer the post-round table before they leave.
An incomplete booking is completed before arrival, so check-in is fast and the pro shop can sell instead of doing admin.
Post-round F&B is the one opportunity with a measured outcome so far. Where the rest of the catalogue stands is set out on the Evidence page.
Where the catalogue standsMeasurement
Execution Yield, measured honestly.
Execution Yield is the rate at which valuable opportunities convert into outcomes through coordinated action. It’s a conversion concept, like occupancy yield, applied to the moments where staff judgement is the deciding factor.
Every deployment starts by agreeing what success looks like against your own baseline, before anything runs. The result you see is the result that was measured.
Pilot result
27% to 43%
At Zimbali Lakes, post-round F&B attach rate rose from 27% to 43% over a nine-day measured window.
One venue. One opportunity (post-round F&B). A nine-day before/after window. No concurrent control group. Delivery issues were identified during the pilot. Matched transaction volume rose roughly four-fold across the same period. Historic pilot evidence, not evidence of current production operation. A strong signal, not a guaranteed rate.
Full method and limitationsSafe in front of guests.
- Recommends to people. Never acts on your POS, pricing or tee sheet by itself.
- Built to suppress: under load, it protects the guest experience rather than adding prompts.
- Every recommendation is logged, explainable and auditable.
- No blanket discounting. Margin impact stays visible on every action.
Works with what you run.
Orbyx connects to the systems a venue already runs, from tee sheets and booking platforms to POS and operational data. Live connections are brought up venue by venue, and a scoped proof can start before a venue’s connection is complete.
Orbyx is sold on what has been measured, not on what the roadmap hopes for.
Next step
Start with proof.
We learn your venue, agree what is worth testing and measure it against your own baseline before wider activation.